Whether you are a small business owner or an established entrepreneur, your brand is incomplete without the right kind of customers making their way into your store. This usually becomes a concern for the business stores during the holiday season when they know, they are already surrounded by their competitors in the market. What is that special thing that can draw people to your brand? How can you increase the foot traffic to your store and engage your customers? There are plenty of things involved and we will help you break through the things one by one and get you on a platform from where you can see success all clear and easy!
Finding it hard to drive customers to your business? Well, you are not alone. There are hundreds of small business owners are facing the same problem. Here we are going to share some tips that will help your business see some footfalls
Here, we are with some of the tried and the tested techniques that can help your business draw huge foot traffic.
What’s to the outside and what’s In?
You will be required to know who actually passes your store and why on earth, they don’t stop by? What is it that you are lacking or what is it that you need to showcase in order to draw enough attention? Do people only window shop at your store? What results in their tuning out? Have they arrived at your store after visiting one of your competitors? Take a close look at your window display and signage? It is really appealing to your target audience or your potential buyer? You can start on a positive note by distributing the coupons or simply offering the bakery samples to the ones passing by.
Hosting A Seminar/Workshop Can Help
There is nothing wrong in spreading the word in the best possible way and if you are vying to reach to the maximum people out there, you know you are doing the right thing with the workshops and the seminars. Whether you are a retail or service based business, hosting some workshop or a seminar can really be an interesting thing to do. For example, if you are a florist shop, you can consider hosting some flower arranging class. Lastly, don’t forget to publicize the event, if possible on the social media too!
Engaging The Old Customers In The Brand New Ways
This is interesting but extremely challenging. When you are trying to engage the old customers, you are only giving out a signal that you value the ones who have been associated with your brand some way or the other. Customers are important, old or new which means you can’t afford to lose on the old ones just because you are eying on the new ones. Don’t forget that the old customers who have once availed your service, might have felt something interesting about your brand and would not mind connecting with your brand once again amidst their busy lives.
Send your clients occasional emails and make out things on social media and you will notice how quickly you have got most of them back, you only need to know the right approach to do so and make your message more appealing than ever before. Invite them to your store and give them good enough reasons to do so.
Customer Service Should Be Your Strength
It’s not just about the word courtesy! You will also need to bring it in your activities and in the mannerisms. Make sure that you are treating your customers with utmost dedication and fairness. Encourage them to stay in touch and be ready to resolve their issues in the future. Customer service can make or mar the brand, which means they should be considered well and planned out superbly. Make them participate in your events and value their time; ask for their feedback and don’t ever forget to put that great customer service hat off. You can also engage them to sign up for emails and newsletters.
Small businesses can also make use of the location-based services to attract the passersby. This means you don’t really need to become one tech wizard to know how you can promote your business with the help of mobile apps that aim to target your potential customers. You can also attract customers by releasing limited offers for your services and products and by offering attractive discounts, all these can boost your sales. Before going for events, let them be featured on your website so that they can draw maximum attention so that everything that follows becomes a grand success.