Two decades ago, we even don’t know the word called “Social media”. And today social media becomes a great marketing opportunity. From food for your dog to the smart watch you wear; everything we use in our daily life is being advertised by online marketing strategy. But, there are many things we have to keep in mind as a businessman or as a business.
Maintaining a social media presence for your brand is not easy, we have to use the right strategies that can help to grow our business.
As per survey conduct by Facebook, there are more than 90% of adults are using social media platforms as a big business opportunity. However, marketing your product online using social media has a positive as well as a negative impact on your business. In this article, we are going through 4 major mistakes that you should avoid before you use social media platforms as a marketing strategy.
1. Avoid Being At Each And Every Social Media Platform
Sound awkward right!! While every business owner tries to be omnipresent on each and every platform but it may decrease your work efficiency on social media. Twitter, Linkedin, Instagram, Facebook, and so on…. There are many platforms, but it may have higher chances of not getting enough responses from all of these platforms. It is a wise step if we focus on any particular social media platform.
2. Not How Many But, How Are You Posting Is Important
Having more than a decade in this digital marketing; I have seen so many brands that post very often but they get a huge response. On the other side; some brands make flew of posts every day but even their followers did not respond to the posts.
There are some other factors too that decide how often you should do a post like popularity, season, amount, etc. however, finding it is nearly impossible to identify the difference between posting too much and not posting enough for your brands.
So, what makes more action amount or quality of your post?
The answer is there is not any particular number or instructions for posts that decide you are going on the right track. The only way to find out is you. You have to find it out by yourself
3. Right Information + Right Time = Success
It is time to keep you updated at right time. Lack of communication may lead your business downward. The only way to get updated with your followers is to keep connected with the latest events and express your reviews and thoughts. I.e. there are so many companies who concentrate on the support messages to their followers that make a good impression amid the COVID-19 pandemic.
4. Non-Responsive To Your Followers
Majorities of businesses make a blunder with ignoring responses to their followers. Lack of response is the only reason to lose your valuable users. The key to success in this digital world is to have a successful online engagement with your valuable followers. Be enough responsive! Respond to their comments, questions, or queries. Guide them with your best knowledge. It creates a new bridge of relations with your users. It creates a positive image in your followers’ mind
In this competitive era, it is always helpful to have an excellent strategy for your business. Hope you try to neglect these mistakes in social media platforms to give tough competition to your competitor.
Do successful business. Start your post.