Hello there! Where are you off to – a business meeting, a sales call, a work seminar or a formal networking event? All of these options are a part of a professional’s daily life and all of them have one common ingredient – the need to carry a business card!
Exchanging business cards during formal introductions is a part of a long-standing business tradition. A business card is a doorway to communication and remembrance. It helps two associates understand each other and their business immediately. It is a powerful tool revealed an advertising agency in Pune.
The standard measurement for business cards in India is 3.5” X 2”. But over time people have become super creative in designing business cards and such cards tend to vary in sizes. On an average though, it is best to keep the business card at a standard size, said an advertising agency in Pune.
Following are some essential tips given by business card designers at one of the best ad agencies in Pune, to help you in creating your impressive business card.
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The most important element on a business card is the information that goes on it! A business card has a very small area and it needs to accommodate essential pieces of information about you and your business.
Hence, your first order of business should be to determine what information to put on the business card. Some standard items on the visiting card should be:
- Name of the business
- Your name
- Your designation
- Logo of the business
- Contact information (mobile number, email address and work phone number)
- Business address
Anything beyond this basic information is optional. These details are a must explained an advertising agency in Pune.
A visiting card needs to be visually appealing to your target audience. It needs to be attractive and captivating. Choose a color scheme that is vibrant and eye catchy. In case your brand already has a color scheme of its own, then use the same colors.
It is important that the business card design reflects a consistency with the rest of your company’s stationery and promotional material. A good color scheme sets the tone of the business card and makes it memorable for the reader, according to an ad agency in Pune.
Is the information on the visiting card important? Why of course it is! And how you present this information is that important? Yes! Hence, choose your fonts carefully. The perfect type of font is the one that is legible and conforms to the style of your business.
There are plenty of choices in the typography department. There are old fashioned calligraphy fonts, there are robotic text fonts and there are simple formal fonts as well. Depending on the type of your business you could choose one that suits the card. Do not use multiple font types in a card because they take away the uniformity of the text.
Another important aspect in the typography department is font sizes. Ensure that the font size is not too big or too small. All the information should be legible emphasizes one of the best ad agency in Pune. Based on the significance of the information define the font size.
A lot of modern business cards have images printed on them. An old English proverb says that “an image is worth a thousand words”. So, it might be a good idea to incorporate a relevant image to your business card.
This helps in utilizing the back side of the business card. Great images convey a story, and human beings always have a better recall memory of stories. Pictures make a mundane business card into an object of art!
Our mobile phones are now equipped with QR code readers. You could design and print a QR code on your business card that leads the reader directly to your website. Isn’t that a great idea! Your business card could help you in driving more organic traffic to your website. QR codes can be printed on the flip side of the business card.
Adding Social Media Icons
Social media is the latest way to communicate with your target audience. Customers these days go online and voice their opinions about products and services that they are using.
If you too want to ride on the social media wave then you can integrate social media icons and usernames on your business cards. This makes it easier for them to find you on Facebook, Twitter, Instagram, and LinkedIn. It will also boost your social media following!
A business card is the first impression a potential professional associate will have about you. You must be careful about how you design it. Business cards become a part of your corporate identity and define your image.
A beautifully created visiting card leaves a favorable impression in the minds of the customer. The main purpose of a business card is to introduce you and to ensure that the reader does not forget about you in the long run. Hence make sure your business card is memorable!