SEO is one of the most important components of any business’s digital marketing strategy. Even today, if you want to gain organic traffic without spending too much money, then the best way of doing that is to increase your position in Google SERP rankings. Search engine optimization refers to the process of optimizing your website and adding quality content to it so you can improve your Google rankings.
In SEO, you use a mix of keywords, content marketing, link building, and user interface enhancement to improve your website’s quality. In this article, I have mentioned a few SEO tips that every small business should know about. Let’s take a look:
Table of Contents
Technical SEO
The first thing you need to do is focus on your technical SEO. If your site is not well-structured or is hard to crawl for Google, then the rest of the efforts will go in vain. It is highly recommended that you optimize all your website pages and make sure they are loading fast and are linked properly.
The Google crawler will check how fast your site loads, how well the pages are linked, and if there are links mentioned on the page do they work properly or not. If you check all the boxes, then the crawler will rate your website highly. Technical SEO can be a bit tricky, so if you think you or your team will not be able to handle it, you can consider hiring a professional service as there are a lot of SEO companies available out there.
Keyword Research
Keyword research is very important in Search Engine Optimization. You need to single out keywords that your target audience is using the most. A keyword is a query that a person types in Google search when they are looking for something. You should not just focus on the basic keywords.
There are a lot of tools out there like Keyword planner and Moz that can help you learn more about the keywords in your niche and will help you narrow it down with the help of solid data. For a small business, it is recommended that you should focus on niche keywords rather than focusing just on the product.
Optimize Your Site for Smartphone
As technology is progressing, more and more people have started to rely on their phones when it comes to shopping. People don’t go and open their laptops whenever they need to shop for a product or service anymore.
They can do the same thing with their smartphones. In fact, most of the visitors you will receive on your website will come from mobile phones. So it is advised that you pay good attention to the mobile version of your website. Make sure that nothing on the site is lagging and make sure to build an interface that is smoother to use.
Create Good Video Content
If you want to engage your target audience, more than video content is the way to go. Video traffic on the internet is increasing day by day, and the majority of the content shared on social media platforms is also in the form of videos these days. When you search for something on Google, you will also see video snippets in your results sometimes, which means videos also play an important role in search engine optimization.
You just need to provide context to your video, so when Google crawls your site, it will be able to understand what your videos are about. You can add text reference to your video and can highlight all the informative parts of the video in it. Also, it is recommended that you use relevant keywords while writing the meta title and meta description of your video
