Google Ads Keyword Research: Complete Guide for 2024

    When it comes time to create a Google Ads campaign Keyword research is essential for ensuring success. This is why we have made the following Google Ads keyword research tutorial. If you’re hoping to boost sales, you have to identify profitable keywords that will be appropriate for your services and products. I’ll show you the five steps to find the best keywords for your search engine.

    Start by watching the videos below before reading the article. I utilize my Google Keyword Planner to conduct keyword research however, there are other tools to use also. Google Ads also has a built-in keyword tool that you can use when you’re creating campaigns.

    Google Ads Keyword research is the identification of specific keywords that your intended audience will use when they search on Google. What is your product? What keywords do people type in to find what you’re selling? Also, the task of selecting the right and high-performing keywords, managing bids, and giving a detailed report is their responsibility.

    The first step is to find keywords that are related to your services or products. After that, you must look for keywords that could be a source of leads or sales to your site. It’s crucial to locate keywords that have a high volume of searches. If you conduct thorough research on keywords it is possible to create targeted ads groups. It becomes simpler to customize your copy for ads as well as landing pages and even keywords to increase your ad’s rank.

    Keyword Research Important for Google Ads

    Keyword research is a crucial element of your advertising strategy. It increases the relevancy of your ads by coordinating the search results with your products and making bid decision-making easier by focusing on the price per visit. Additionally, it uncovers new opportunities by identifying relevant keyword variations.

    It also provides insight into the volume of searches and performance, thereby optimizing your ads’ performance and ROI. By selecting the most relevant keywords and focusing on relevance it is possible to increase conversion rates, clickthrough rate, as well as overall effectiveness.

    One of the most effective methods to understand Google Ads keyword research is through watching an instructional video. Below are two videos I made in 2024. They will be very useful.

    Guide to Google Ads Keywords Research

    In the video above, I’ll demonstrate exactly how you can arrange your ad groups to make sure you are targeting the correct keywords. I will also go over Google Ads keywords that match and the report on search terms as well as negative keywords. The video is available right via my YouTube channel too.

    I made this video tutorial for beginners to learn how effectively conduct Google Ads keyword research. I will explain precisely the steps to identify keywords, how to group the keywords into categories, how you can choose the most appropriate keyword match type, and how to manage campaigns. I also utilize Google Ads’ built-in Google Ads keyword tool and Google Keyword Planner. Finally, I review negative keywords, which are crucial to optimize campaigns.

    How to Do Google Ads Research

    I have a five-step method to identify search terms that I can use in the course of my Google Ads campaigns. I have included the entire process below, along with a few pictures.

    There are three match types that you can use for Google Ads: Broad Match, Phrase Match, and Exact Match. When you’re targeting specific keywords, it is important to select one of the match types for the Ad Group. Broad match keywords match searches that are related to your keywords. Keywords that match phrases will match searches with the same meaning as the keyword. Exact match keywords be matched to search terms with the same meaning the same as what you have chosen to use.

    What Keyword Match Advertisers Use?

    I would recommend you use Phrase Match keywords when you begin the first Google Ads campaign. They are the ideal mix between relevancy and volume. Broad Match keywords will lead generation searches that match your advertisements, however they will provide greater volume. The exact match keywords will provide the greatest relevance to keywords that are used to trigger your advertisements, however, you’ll have the smallest volume.

    List Landing Pages as well as Page Titles to your Google Ads Campaign

    The first step is to list every landing page that you plan to send visitors. Each landing page could be an entirely fresh Ad Group that you need to develop. Each landing page should be designed with specific keywords. One of the most beneficial methods to use is to make use of your landing page’s topics to identify those keywords that are most pertinent to every landing page. Also, utilize the titles of your pages to ensure you’re making the most of the keywords.

    Use Google Keyword Search Volume, and New Keyword/Landing Page Ideas

    For access to the Keyword Planner, log into your Google Ads account and then go into Tools > Keyword Planner. You can also access the Google Keyword Planner by going directly to it.

    The keyword planner will give you an overview of the most relevant keywords such as month-long search volumes, the top-the-page CPC bidding ranges as well as the level of competition for each keyword.

    How to generate Keywords using Google Keyword Planner

    • Add up to 10 words – Enter as many keywords as you want. Keyword Planner will provide only the keywords with relevance.
    • Entering the URL of a website – You can either enter your website’s URL, or you can go to your competitor’s websites to find relevant keywords that are based on the website or landing page.

    Google Keyword Planner can assist you in finding the most effective keywords to use in your marketing campaign. You can input individual pages or your website to discover keyword suggestions. You can also add up to 10 seed keywords you can target to discover more long-tail keywords that you can use for your campaign.

    Every unique keyword could be a brand-new Ad Group for your campaign. Additionally, you can find out more about the search volume for particular keywords and average bids. This information can help in estimating the costs of the Google Ads campaign.

    Use Google Ads Keyword Tool Building Search Campaigns

    If you’re creating the search campaign for Google Ads, there is an inbuilt keyword tool during the process of creating a campaign. Once you reach the point where you are developing your Ad Group, you can discover keywords with an ad landing page, seed keyword, or both. You can then select the keywords you wish to target, and select the type of match to build an Ad Group with the best keywords for your landing page.

    Use the Google Ads Search Terms Report for Keyword and Negative Keyword

    Not to be left out, you can utilize your Google Ads search terms report to help your campaign after you begin to see clicks and impressions. The report on search terms will display all the searches that people make when they view your advertisements. In the report on search terms, you’ll discover relevant keywords you can improve your landing pages too. In addition, you’ll be able to discover irrelevant keywords that you can add to your negative keywords list.

    You can access the search terms report by clicking the tab ‘Keywords’ on the left-hand side of your page and then clicking on the “Search Terms link in the dropdown.

    How to Use the Google Ads Keyword When Building Campaigns

    You can easily use the built-in keyword research tool while you’re creating the Google Ads search campaign. By following the instructions below you will be able to find the right keywords for your ads without difficulty. Enter a seed keyword and Google will provide those search phrases that have the greatest relevance to each advertising group you create.

    7 best Keyword Research Tips for Google Ads

    Perform Competitor Keyword Research

    One of the most effective methods of identifying highly potent, proven keywords is to find out the keywords your competitors are targeting through the form of Google Ads. Perform searches on your top competitors’ brands and product names, and then scroll down to view the ads that are displayed in text on the result page. A lot of people will be bidding on these keywords that are branded.

    You can also use paid tools for keyword research to find additional keywords that your competitors are bidding on:

    • SEMrush Enter the domain of a competitor and then go to the report titled “Advertising Research” to find the keywords, ad spending, CPC data, and more.
    • SpyFu Enter the URL of a competitor to view their current and historical ads as well as a list with keywords they are targeting.

    Keywords for Groups in Ad Groups

    For you to complete your initial research, you should organize your keywords list into ad groups in the Google Ads account. Put keywords that are closely related to their group of ads and you can personalize the ad’s text and landing page based on the keywords.

    Make sure that each ad group is an extremely narrow topic for maximum relevancy. Consider the theme on the page to which you’re directing users. Your ads must be relevant to the keywords you’re looking for.

    Monitor and Optimize Keyword

    After you’ve launched your brand-fresh Google Ads campaign, you have to keep track of and improve your performance. Every week you must evaluate the effectiveness of your campaign and concentrate on the most important keywords, eliminate keywords that aren’t converting or aren’t performing well, and also include negative keywords in your campaign. It is important to refine your keywords as time passes to improve the performance of your campaign. Make new keyword research every 3-6 months to find the most recent high-potential keywords.

    In the limits of your Google Ads account, frequently examine metrics like:

    • Impressions
    • Clicks
    • Clickthrough Rate (CTR)
    • Average Cost-Per-Click (CPC)
    • Conversions
    • Conversion Rate
    • Cost Per Conversion

    Use Landing Focus Keywords

    Concentrate on finding those that are the most pertinent and specific keywords for landing pages to which you are sending visitors. For instance, if send traffic to a landing page that sells tickets to a country music concert your keywords need to be appropriate to the landing page. It is possible to use the description of the page’s landing pages to determine keywords to seed. You can utilize the Google Ads keyword tool when you’re creating an advertising campaign to discover additional keywords that are relevant to every Ad Group.

    For instance, O’Reilly Auto Parts has an online store selling “Brake Proportioning Valves below. This would be the primary on the Ad Group and all traffic will be directed towards the page beneath.

    Create Ads for Your Keywords

    It is essential to provide an solution for someone who is searching for a particular keyword. Design a user-friendly experience for popular keywords by using your ads or landing page. If your ads aren’t pertinent to the terms people are looking for it will be difficult to increase conversions. Make use of the relevant keywords in your Ad Groups to create advertisements.

    For instance, you could see ads that match my search in the picture below. Here’s an excellent illustration of Google Ads Keyword analysis.

    It is essential to know the different types of keyword matches available within Google Ads and how they affect the performance of your campaign. I like using Phrase Match keywords because they help me keep my campaign current. Keywords that have broad matches can be efficient for large-budget campaigns that have many tests.

    Add Negative Keywords to Google Ads

    Look for negative keyword suggestions which could result in poor conversion rates if you begin to conduct Google Ads keyword research. While you’re doing keyword research, you will identify keywords that you should be sure to avoid in your campaigns. Use the report on search terms to identify search terms that are not related that aren’t converting. Then, eliminate them with a negative phrase that matches the keyword in the context of the campaign.

    Helpful Video to Watch on the Surfside PPC YouTube Channel

    If you’re looking for more details about Google Ads keyword targeting, I have additional videos to share below.

    Google Keyword Planner

    If you’d like to learn how you can use Google Ads Keyword Planner and all of its features, watch the video below. Google Ads keyword tool and the various options, you can watch the following video. As I usually conduct the majority of all my Google Ads keyword research using the keyword planner, it’s helpful to be aware of the insides and outsides of the tool itself.

    PPC and SEO Keyword Research

    If you have an inventory of keywords that you have chosen to use for Search Engine Optimization and PPC, you can utilize these keywords to create PPC Advertising campaigns too. The same list of keywords is a good choice for creating SEO as well as PPC. You should make sure to utilize landing pages with commercial intent to match the keywords you’re aiming at. You can read my SEO keyword research blog post and this video guide below.

    How do I Do Keyword Research and Create campaigns using Google Keyword Planner?

    If you’re interested in watching how I build the perfect Google ads management company while doing keyword research using Keyword Planner, this video is the perfect choice. I created a brand new campaign completely from scratch, and show the steps in the video below. You can also view the full video on YouTube.


    Google Ads keyword research is one of the initial steps to follow when making Google Ads campaigns. Utilize Google Keyword Planner to come up with keywords. You must know the words that people search for to find your company

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    Andra Bank
    Andra Bank
    Andra Bank is the founder of VR Bonkers, a premier Content marketing Agency. Andra her become a trusted voice in the industry, Her background encompasses key roles across various agencies, contributing to the content strategies of major brands like TravelRoach & Studio On IOTA. her expertise spans SEO, conversion rate optimisation, and effective content strategies.

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