15 Ways to Lower Your Cost Per Click in Google & Facebook Ads

    In today’s digital advertising landscape, Google and Facebook are two of the most powerful platforms for reaching a vast audience. However, advertising costs can quickly add up, making it essential for marketers to find ways to optimize their campaigns and lower their cost per click (CPC). In this article, we will explore fifteen effective strategies to help you reduce your CPC in Google and Facebook ads.

    How to Lower Google Search Ads Cost Per Click

    1. What is the average CPC for Google Search ads?

    Google Search ads can vary in cost depending on various factors such as industry competitiveness and keyword selection. The average CPC for Google Search ads ranges from a few cents to several dollars. It’s crucial to understand that going for the cheapest keywords might not yield the desired results in terms of conversions and quality traffic.

    2. Choose your keywords wisely, and don’t just jump for the cheapest one!

    Instead of solely focusing on the cheapest keywords, invest time in researching and selecting the right keywords for your campaign. Consider long-tail keywords and specific phrases that align with your target audience’s search intent. These keywords often have lower competition, leading to more affordable CPC rates and better conversion rates.

    3. Improve your ads and landing pages to raise your Quality Score

    Google’s Quality Score plays a significant role in determining your CPC. By improving your ad relevancy, click-through rates (CTRs), and landing page experience, you can enhance your Quality Score. Optimize your ad copy, incorporate compelling calls-to-action, and ensure that your landing pages are tailored to match the user’s expectations. A higher Quality Score will result in a lower CPC.

    4. Try out the Search Partner Network

    Expanding your reach beyond Google’s search results page by opting for the Search Partner Network can help you potentially reduce CPC. The Search Partner Network includes websites and search engines that have partnered with Google to display search ads. Monitor the performance of your ads on these partner sites and refine your targeting to maximize results.

    How to Lower Google Display Ads Cost Per Click

    5. What is the average CPC for Google Display ads in 2023?

    The average CPC for Google Display ads can vary depending on factors like ad placement, targeting options, and industry. In 2023, the average CPC for Google Display ads ranges from a few cents to a few dollars.

    6. Leverage exclusions

    To optimize your Google Display ads and lower CPC, take advantage of exclusion settings. Exclude irrelevant placements, topics, or demographics that don’t align with your target audience. By refining your targeting, you can improve the effectiveness of your ads and reduce unnecessary clicks that contribute to higher CPC.

    7. Reevaluate your bidding

    Bidding strategies can significantly impact your CPC. Experiment with different bidding options such as manual CPC, target CPA (cost per acquisition), or target ROAS (return on ad spend). Monitor the performance of your ads and adjust your bidding strategy accordingly to ensure you’re not overpaying for clicks.

    8. A/B test your audience targeting

    Conduct A/B tests to refine your audience targeting. Test different demographics, interests, or custom audiences to identify the segments that generate the best results at a lower CPC. By focusing your budget on high-performing audience segments, you can improve campaign efficiency and reduce overall costs.

    How to Lower Google Shopping Ads Cost Per Click

    9. What is the average CPC for Google Shopping ads in 2023?

    The average CPC for Google Shopping ads in 2023 varies depending on factors like industry, competition, and product type. On average, CPC rates range from a few cents to a few dollars.

    10. Build negative keyword lists that include a few competitors

    Negative keywords play a crucial role in refining your Google Shopping ads. Create a negative keyword list that includes competitor names or specific terms that are unrelated to your products. This strategy helps prevent your ads from showing up in irrelevant searches, reducing wasted clicks and lowering your CPC.

    11. Try the “priority” structure for bidding

    To maximize the performance of your Google Shopping ads, consider implementing the “priority” bidding structure. This structure allows you to assign priority levels to different product groups or campaigns based on performance or profitability. By focusing your budget on higher-priority items, you can optimize your spending and achieve a lower CPC.

    12. Optimize your product feed attributes

    Ensure that your product feed includes accurate and detailed information about your products. Optimize titles, descriptions, and images to align with users’ search queries and intent. By improving the relevance of your product feed, you can enhance your click-through rates, Quality Score, and ultimately lower your CPC.

    How to Lower Facebook Ads Cost Per Click

    13. What is the average Facebook ads CPC in 2023?

    In 2023, the average cost per click (CPC) for Facebook ads varied between a few cents and a few dollars, depending on several factors such as industry, target audience, and ad placement. If you’re interested in managing a google ads campaign management, it’s important to note that the CPC for Google Ads may differ and is influenced by similar factors, including keyword competitiveness and ad relevance. Effective campaign management involves strategic keyword selection, ad optimization, and continuous monitoring to maximize performance and achieve desired results.

    14. A/B test your ad copy

    Creating compelling ad copy is essential for driving engagement and reducing CPC in Facebook ads. Conduct A/B tests to experiment with different headlines, descriptions, and call-to-action buttons. Analyze the performance of each variant and optimize your ad copy to resonate with your audience, improve CTRs, and lower CPC.

    15. Choose your campaign objective wisely

    Facebook offers various campaign objectives, including link clicks, conversions, video views, and more. Select the campaign objective that aligns most closely with your advertising goals. For example, if your objective is to drive traffic to your website, selecting the “Traffic” objective can help optimize your ad delivery for link clicks, potentially reducing your CPC.

    16. Try ad scheduling

    Ad scheduling is a valuable feature that enables you to strategically plan when your Facebook ads are displayed. By analyzing your ad performance data, you can identify the peak engagement periods and optimize your ad schedule accordingly. This targeted approach ensures that you reach your audience during high-engagement periods, increasing the likelihood of clicks and potentially reducing your cost per click (CPC).

    With our Facebook advertising services, we utilize ad scheduling to maximize the impact of your campaigns. Our experienced team analyzes the data to determine the days and times when your target audience is most active on the platform. By aligning your ad schedule with these peak engagement periods, we enhance the visibility and effectiveness of your ads.

    By incorporating keywords such as “Facebook advertising services” into your ad content, we further enhance your campaign’s reach and relevance. Our content experts craft engaging and concise messages that effectively communicate your value proposition to your target audience.

    How to Lower Instagram Ads Cost Per Click

    17. What is the average Instagram ads CPC in 2023?

    In 2023, the average CPC for Instagram ads varies depending on factors such as industry, target audience, and ad placement. On average, CPC rates range from a few cents to a few dollars.

    18. Customize placements

    Instagram offers various ad placements, including in-feed ads, Stories ads, and Explore ads. Experiment with different ad placements to identify the ones that deliver the best results at a lower CPC. By customizing your ad placements, you can reach your target audience more effectively and optimize your spending.

    19. Be selective with your targeting

    Refine your targeting options for Instagram ads to ensure you’re reaching the most relevant audience. Narrow down your demographics, interests, and behaviors to focus on users who are more likely to engage with your ads. By narrowing your targeting, you can improve relevance, increase engagement, and potentially lower your CPC.

    20. Focus on engagement

    Instagram is a highly visual platform, and users often engage more with visually appealing content. Create compelling and eye-catching ad visuals that resonate with your target audience. Encourage users to like, comment, and share your ads by including strong calls-to-action and interactive elements. By focusing on engagement, you can improve your ad performance and potentially reduce your CPC.

    How to Lower Your Cost Per Click on Google, Facebook, and Instagram [Recap]

    In summary, here are the key strategies to lower your CPC in Google, Facebook, and Instagram ads:

    1. Choose keywords wisely and focus on relevance.
    2. Improve ad quality and landing page experience.
    3. Explore the Search Partner Network for extended reach.
    4. Leverage exclusions to refine targeting.
    5. Optimize bidding strategies for maximum efficiency.
    6. Conduct A/B tests for audience targeting and ad copy.
    7. Customize placements for better audience engagement.
    8. Focus on relevant targeting and narrow down your audience.
    9. Emphasize engagement to improve ad performance.

    By implementing these strategies, you can optimize your ad campaigns, improve ROI, and lower your overall cost per click.


    Lowering your cost per click in Google and Facebook ads is crucial for maximizing the efficiency and effectiveness of your advertising budget. By following the strategies outlined in this article, such as choosing the right keywords, improving ad quality, refining targeting, and focusing on engagement, you can achieve better results and reduce your CPC. Continuously monitor and analyze your campaigns to identify areas for improvement and adjust your strategies accordingly.

    Implement these tactics and unlock the potential of cost-effective advertising on Google, Facebook, and Instagram.

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    Andra Bank
    Andra Bank
    Andra Bank is the founder of VR Bonkers, a premier Content marketing Agency. Andra her become a trusted voice in the industry, Her background encompasses key roles across various agencies, contributing to the content strategies of major brands like TravelRoach & Studio On IOTA. her expertise spans SEO, conversion rate optimisation, and effective content strategies.

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