What exactly is PPC (pay-per-click) and what are it’s main campaign goals?
Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, instead of earning those clicks organically. The sponsored ads seen at the top of Google’s search results page, marked with a yellow label are Pay-per-click advertising.
What PPC management services help you achieve?
- Increasing sales
- Generating Leads
- Promoting brand awareness
How Does PPC Work?
Ads do not appear on search engine or SERP by paying only. Pay per Click advertisers just cannot simply pay more to get a prominent Ad space in competition to their competitor’s ads. This entire phenomenon depends on a process called Ad Auction. It is entirely an automated process.
Google and other major search engines use it to determine the relevance and validity of Pay Per Click advertisements. At first, Pay per Click specialists set up their ads in search engine advertising platforms like Google Ads or Bing Ads. Then they add relevant keywords for their ads to be triggered for.
At last, they select the bids for showing a high up in the ad section of the search results their ad will show.
It is entirely an automated process. Google and other major search engines use it to determine the relevance and validity of Pay Per Click advertisements.
At first, Pay per Click specialists set up their ads in search engine advertising platforms like Google Ads or Bing Ads. Then they add relevant keywords for their ads to be triggered for. At last, they select the bids for showing a high up in the ad section of the search results their ad will show.
Importance of Keywords in PPC:
First, it’s most important to understand the difference between the terms “keyword” and “search query”.
- A keyword is a metric used to extend multiple searches queries.
- A search query is the string of words or a word used by search engine users to types into the search box.
Your main target should be keywords while being in the business of search marketing.
For example, one of your target keywords might be “laptops.” When you bid on the keyword laptops, the search queries that trigger your ad might include variations like “Acer laptops,” “old laptops,” or “laptops for graphic designers.” All of these search queries map back to your primary keyword.
Ads in Pay per Click Advertisement:
Ads are to be prepared in your campaigns after keywords. If you win the auction than your Ads will be seen by users.
Ads contain a:
Your Ads on SERP show up on a specific position that you won in the auction. Before setting the final feet, a good practice would be to test different versions of ad copy so you can see your strong points.
Break down of the PPC Budget:
Your budget tells Google how much you can spend.
You set a budget for each individual campaign, and this is an enormous advantage because you can ensure that the most ad spend is going where it’s needed. Instead of dividing your overall Google Ad budget evenly amongst all your campaigns, you might decide to have a higher budget for any of the following:
- Campaigns that require higher bids but are most likely to convert, or those that have the most valuable keywords.
- Ad campaigns that give you the best bang for your buck by yielding great results at a lower cost-per-click.
- Campaigns that are promoting your “premium” goods or services, which often yield higher profit lines than your other standard offerings and are what you want to prioritize most.
It’s important to remember that the results you get from your ads will absolutely be limited by your budget.
Understand Bids in Pay Per Click Advertisement:
Google Ads works on an auction system, which means that all else being equal, the highest bidder takes home the prize.
You need to decide what a single clicks on a particular ad means to you when you are choosing your bid. You have to determine what you’re bidding on, optimizing for conversions may cost more than impressions, depending on your campaign. Bidding is an important part of landing the placements you want, and therefore getting in front of the clients you’re trying to reach. Don’t overlook this.
Role of the PPC Reporting Tool:
After learning all these kinds that how PPC works, there is still, an important thing that you need to know about it, which is PPC Reporting Tools. To measure if you have done the PPC process right, all you need is a reporting solution with the power of telling visual stories on your campaign’s progress and PPCexpo are here for it.
Our reporting solution is powered by an interactive pdf technology to give you the best visual experience and instead of reading long texts on the analysis of your campaigns, spot-on interactive visuals are here for giving you the best reporting experience you could ask for.
PPC Data-Driven Analysis will give you all the insights you need for resetting or re-targeting your PPC campaigns. All the insights you need for resetting or re-targeting your PPC campaigns.