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Most online stores don’t have a traffic problem; they have a findability problem. Category pages compete with each other, filters create thousands of near-duplicate URLs, and product pages reuse the same manufacturer description that dozens of other retailers publish. Google spends its time crawling the wrong pages, and the pages that should earn sales never get the visibility they deserve.
Our eCommerce SEO work fixes that from the foundation up. We map every important search to one page, clean up how filters and variants are crawled, and make your product information clear to Google through structured data and your Merchant Center feed. Then we improve the category and product content shoppers actually use to decide, and track progress in your own Search Console and Analytics, measured in orders and revenue, not just rankings. Google says no one can guarantee a #1 ranking, and we won’t pretend otherwise. What we commit to is doing the work properly and showing you exactly what changed each month.
Request a Free Store AuditeCommerce SEO comes with challenges other websites don't have: thousands of URLs, products that come and go, variants, filters and prices that change often. Here's how we handle each part of your store, based on what Google's own documentation recommends.
Our eCommerce SEO audit is a practical review of what's stopping your products from being found. We check how many of your pages Google has actually indexed, where filters and variants are creating duplicate URLs, whether your product structured data has errors in Search Console, which categories are competing with each other, and how fast your key pages load on mobile. You'll get a prioritised list of fixes, most important first. No jargon and no sales pitch dressed up as a report.
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Every store is different, so we don't start with an eCommerce SEO package. We start with your data. You'll know what we're doing, why we're doing it and what we expect it to change before work begins. And you'll work directly with the people doing your SEO, not an account manager relaying messages. No guarantees of rankings, just clear work.
Talk to Our TeamWe review your Search Console, Analytics and product feed, crawl your store the way Google does, and compare your key categories against the stores ranking above you. You get a clear picture of where sales are being lost. This usually takes one to two weeks.
We map every important search to one category or product page, decide how filters and variants should be handled, and agree priorities with you. This stops your own pages competing with each other and gives every fix a clear purpose, so effort goes into the pages most likely to bring sales. Nothing changes on the live store until you approve it.
Technical fixes come first, because nothing else works if Google can't properly crawl your store. Then we improve your highest-value categories and products before adding anything new, and validate your structured data along the way. Changes are tested before going live.
Each month we expand your eCommerce SEO content, strengthen internal links and build authority. You get a plain-English report from your own accounts showing clicks, orders and revenue from organic search, plus what's next. We review priorities with you every month.
In eCommerce SEO, rankings are a means, not the goal. We set up eCommerce tracking in Google Analytics so we can report on orders and revenue from organic search, alongside Search Console data on clicks and impressions. When a category climbs but sales don’t follow, we look at why, whether that’s the wrong search intent, a weak product page or a price that isn’t competitive. Every recommendation we make is tied to a page and a reason, so you can always see how the work connects to your bottom line.
We won’t take on a store that competes directly with yours for the same products in the same market while we’re working together. Your category strategy, keyword research and growth plans stay with you. If a potential client would put us in that position, we tell them up front and step back.
We work inside online stores every week, dealing with real product catalogues, seasonal ranges, messy filters and platform quirks. store, we consolidated 1496 duplicate category pages and organic revenue grew 73% over 9 month. That experience means we know which fixes actually move sales.
Everything we report comes from accounts you own: Search Console, Google Analytics and Merchant Center. We don’t hide results behind a private dashboard you can’t check. You’ll see exactly what we changed each month and why, what worked, and what didn’t. If something isn’t working, we’ll say so and explain what we’re changing. And if you ever decide to move on, all your data, content and access stay with you. There’s nothing to hand back and nothing held hostage. Reports are written in plain English, with the numbers explained rather than just exported.
Because we also run Google Ads and build Shopify and WordPress stores, we can join the dots between eCommerce SEO, ads and development. Ads data shows which search terms actually convert, which shapes your SEO priorities. And if a fix needs development work, we can handle it without passing you between three different agencies and waiting on three different timelines. One team, one plan and one monthly report covering every channel we manage for you.
Online retail runs on a calendar: Black Friday, Christmas, end-of-financial-year sales and your own product launches. Category and gift pages need to be live and indexed well before demand peaks, not the week it starts. We use Google Trends and your own sales history to plan content and updates ahead of time, then adjust priorities as each season’s results come in. For stores selling overseas, we plan around each market’s own sale seasons too.
Share your store URL and your biggest challenge. We'll reply with honest next steps, even if that isn't hiring us.
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Straight answers to the eCommerce SEO questions we hear most from online store owners, based on our experience and on what Google's own Search Central documentation says.
How long does eCommerce SEO take?
Should I delete out-of-stock product pages?
Can I use the manufacturer's product descriptions?
Do filters and faceted navigation hurt SEO?
Will eCommerce SEO get my products into Google Shopping and AI Overviews?
